Sometimes I feel like having music on radio isn’t enough, because people also want to see an artist mentioned in articles and news outlets. When I Google some musicians, I see pages of press coverage, while others hardly show up anywhere. That difference seems huge in terms of credibility. For an independent artist, how realistic is it to get that kind of worldwide press coverage, and does it really make a noticeable impact on your career?
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Building credibility through worldwide press coverage
Building credibility through worldwide press coverage
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From what I’ve noticed, press works as a multiplier. Radio exposure reaches listeners, but press adds legitimacy. When people see your name featured in official articles, it creates trust and makes them more likely to check out your music. It’s about shaping how audiences and industry professionals perceive you.
Press coverage definitely boosts credibility. With a radio promotion company, I saw my releases included in press campaigns that went out to hundreds of outlets — from Google News to affiliates of CBS, NBC, and FOX. Having those articles appear online gave me proof I could share with fans, and it showed industry people that my music was getting recognition. It wasn’t just radio plays anymore; it was visible coverage across trusted media, which made me look more professional.